500,000 Users Reached

Released on: 2008-03-27

The Social Mall, Inc. is proud to annouce that their beta product, Shoes! on Facebook, has reached 500,000 users.

The growth of the shoes application continues to grow at a steady pace while we focus on developing tools that facilitate commerce.  These users currently account for nearly 3,000,000 page views a month providing a powerful platform and opportunity to facilitate shoe sales throughout the growing network.

Further exciting developments are in progress and will be annouced shortly.
... Read More »

Shoe Game by Kelly Played 10,000 Times a Day

Released on: 2008-03-05

The Social Mall, Inc. today annouces a licensing agreement with Liam Sullivan, the actor behind the famous "Kelly" character. Kelly is the star of "Shoes" and several other videos seen tens of millions of times throughout the world. 

The Shoes! application (available on Facebook) released "Kelly's Shoe Game" which includes imagery and sounds from Liam's famous shoe video. The game, released on February 26th, allows users to rate thousands of shoes providing a fun way for users to be exposed to new shoes they may want to purchase.

Continually rising in popularity, the game is now played nearly 10,000 times every day and has increased overall traffic and stickiness to the website significantly.

You can learn more about Liam Sullivan, the famous Shoe video, and Kelly, at http://liamshow.com/index.html ... Read More »

Founder of CDNow Joins Advisory Board

Released on: 2008-01-31

The Social Mall, Inc. is proud to announce the addition of Jason Olim to our Board of Advisors.

As the founder and CEO of CDNow (NASDAQ:CDNW), Jason brings extensive e-commerce experience to the Advisory Board. CDNow was sold to Bertelsmann for $117 million and later acquired by Amazon.com.

One of the most intriguing monetization approaches with the company’s growing shoes community is facilitating the sale of online shoes through social interaction. With the recent addition of Noreen Sullivan who is joined today by Jason Olim, the company has completed it’s Advisory Board, chaired by Richard Hecker, and is now well-positioned to capitalize on the emerging opportunity in social commerce.

Queen of Social Media Joins Advisory Board

Released on: 2008-01-30

The Social Mall, Inc. is proud to announce the addition of Noreen Sullivan to our Board of Advisors.

Known as the "Queen of Social Media" in many circles, Noreen has extensive experience having worked with: MTV, Always On, Tribe.net, Nike, T-Mobile, Toyota/Scion, Newline Cinema, The Grammies, Toto, Alicia Keyes, SmallTimes Southern Living, Play Sports TV and is currently working with My Path TV and XTV.

Along with the advisorship, Noreen has also taken an equity stake in The Social Mall, Inc and plans to have an active role in developing the social usefulness and virality of the Shoes! application. 

 “Community has moved beyond destination oriented sites. Distributed community features like the Social Mall are the future." says Noreen. ... Read More »

Shoes! Reaches 200,000 Users

Released on: 2007-12-24

The Shoes! application reached 200,000 users on Facebook today, Decemeber 24th 2007, and is one of the fastest growing applications on the social network.

Still in a beta version - monetization strategies are now being developed to garner the potential of this large niche community.